Stock Plans (Details 3) (USD $)
In Millions, except Share data, unless otherwise specified
12 Months Ended
Dec. 31, 2011
year
Dec. 31, 2010
year
Dec. 31, 2009
year
Stock Plans      
Unrecognized compensation costs related to unvested options, restricted stock awards $ 26.5    
Weighted average vesting period for recognition of compensation costs (in years) 2.3    
Stock options
     
Stock Plans      
Weighted average grant-date fair value of options granted for MediaMind replacement options (in dollars per share) $ 20.21    
Weighted average grant-date fair value of options granted excluding MediaMind replacement options (in dollars per share) $ 11.03 $ 14.78 $ 14.62
Weighted-average remaining contractual life of vested stock options (in years) 6.1    
Intrinsic value of options exercised 0.3 1.7 2.1
Intrinsic value of options outstanding 1.9    
Intrinsic value of options exercisable $ 1.3    
Fair value assumptions used in computation of grant date fair value of options      
Number of options granted (in shares) 226,341 358,000 165,000
Weighted average exercise price of options granted (in dollars per share) $ 20.45 $ 26.09 $ 25.37
Volatility (as a percent) 60.00% 58.00% 58.00%
Risk free interest rate (as a percent) 1.70% 2.30% 3.00%
Expected term (in years) 6.3 6.3 6.3