Stockholders' Equity (Details) (USD $)
0 Months Ended 9 Months Ended
May 22, 2013
Sep. 30, 2013
votes
Dec. 31, 2012
Common Class B [Member]
     
Class of Stock [Line Items]      
Shares authorized for issuance   75,000,000 75,000,000
Par value of authorized shares   $ 0.0001 $ 0.0001
Votes per share entitled to share holder   10  
Shares converted into during IPO 17,416,317    
Shares issued and outstanding   49,722,528 34,317,137
Shares Sold in Public Offering, Existing Shares, Number of Shares Sold 2,000,000    
Series B Preferred Stock [Member]
     
Class of Stock [Line Items]      
Shares converted under IPO 6,585,153    
Series A Preferred Stock [Member]
     
Class of Stock [Line Items]      
Shares converted under IPO 10,831,164    
Common Class A [Member]
     
Class of Stock [Line Items]      
Shares authorized for issuance   750,000,000 75,000,000
Par value of authorized shares   $ 0.0001 $ 0.0001
Votes per share entitled to share holder   1  
Shares issued under IPO 9,430,000    
Shares issued and outstanding   9,430,000 0
Stock Issued During Period, Shares, New Issues 6,230,000    
Shares Sold in Public Offering, Existing Shares, Number of Shares Sold 3,200,000