BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Details)
 3 Months Ended 12 Months Ended
Sep. 30, 2016
USD ($)
Dec. 31, 2016
USD ($)
Subsidiary
$ / shares
shares
Dec. 31, 2015
USD ($)
$ / shares
shares
Concentration of Credit Risk [Abstract]      
Non-interest bearing amounts on deposit in excess of FDIC insurable limits   $ 7,040,000  
Customer payment term for trade receivables, minimum   30 days  
Customer payment term for trade receivables, maximum   90 days  
Finite-Lived Intangible Assets [Line Items]      
Amortized life of patent   17 years  
Advertising Costs [Abstract]      
Other sales and marketing expenses   $ 126,000 $ (4,000)
Income Statement, Balance Sheet and Additional Disclosures by Disposal Groups, Including Discontinued Operations [Line Items]      
Advertising expense   $ 2,590,000 1,760,000
Number of wholly owned operating subsidiaries | Subsidiary   2  
Stock-Based Compensation [Abstract]      
Dividend yield   0.00%  
Numerator [Abstract]      
Net loss from continuing operations   $ (3,952,035) (5,087,272)
Net loss from discontinued operations   (573,726) (4,485,787)
Net loss   $ (4,525,761) $ (9,573,059)
Weighted average common shares outstanding [Abstract]      
Basic (in shares) | shares   20,926,120 20,407,764
Stock options (in shares) | shares   0 0
Diluted (in shares) | shares   20,926,120 20,407,764
Net loss per common share [Abstract]      
Basic - continuing operations (in dollars per share) | $ / shares   $ (0.19) $ (0.25)
Basic - discontinued operations (in dollars per share) | $ / shares   (0.03) (0.22)
Basic - total (in dollars per share) | $ / shares   (0.22) (0.47)
Diluted - continuing operations (in dollars per share) | $ / shares   (0.19) (0.25)
Diluted - discontinued operations (in dollars per share) | $ / shares   (0.03) (0.22)
Diluted - total (in dollars per share) | $ / shares   $ (0.22) $ (0.47)
Computer Software [Member]      
Property, Plant and Equipment [Line Items]      
Property and equipment, estimated useful lives   3 years  
Leasehold Improvements [Member]      
Property, Plant and Equipment [Line Items]      
Description of useful life, property, plant and equipment   Shorter of the estimated useful life or the lease term  
Trade Accounts Receivable [Member] | Customer Concentration Risk [Member]      
Movement in Valuation Allowances and Reserves [Roll Forward]      
Write-offs, net of recoveries $ (815,000) $ (815,000)  
Allowance for Sales Returns [Member]      
Movement in Valuation Allowances and Reserves [Roll Forward]      
Balance, beginning of period   731,000 $ 910,000
Additions charged to operations   3,574,297 3,651,741
Sales returns   (3,890,297) (3,830,741)
Balance, end of period   415,000 731,000
Allowance for Doubtful Accounts [Member]      
Movement in Valuation Allowances and Reserves [Roll Forward]      
Balance, beginning of period   1,137,000 1,074,000
(Reductions) charged to operations   (73,300)  
Additions charged to operations     89,462
Write-offs, net of recoveries   (837,700) (26,462)
Balance, end of period   $ 226,000 1,137,000
Minimum [Member]      
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]      
Absolute right of return for shipments to wholesale customers on consignment terms   6 months  
Minimum [Member] | Machinery and Equipment [Member]      
Property, Plant and Equipment [Line Items]      
Property and equipment, estimated useful lives   5 years  
Minimum [Member] | Computer Hardware [Member]      
Property, Plant and Equipment [Line Items]      
Property and equipment, estimated useful lives   3 years  
Minimum [Member] | Furniture and Fixtures [Member]      
Property, Plant and Equipment [Line Items]      
Property and equipment, estimated useful lives   5 years  
Maximum [Member]      
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]      
Period for return of jewels and finished jewelry for credit   30 days  
Absolute right of return for shipments to wholesale customers on consignment terms   1 year  
Customer payment period on consignment shipment   60 days  
Maximum [Member] | Machinery and Equipment [Member]      
Property, Plant and Equipment [Line Items]      
Property and equipment, estimated useful lives   12 years  
Maximum [Member] | Computer Hardware [Member]      
Property, Plant and Equipment [Line Items]      
Property and equipment, estimated useful lives   5 years  
Maximum [Member] | Furniture and Fixtures [Member]      
Property, Plant and Equipment [Line Items]      
Property and equipment, estimated useful lives   10 years  
Discontinued Operations [Member]      
Income Statement, Balance Sheet and Additional Disclosures by Disposal Groups, Including Discontinued Operations [Line Items]      
Advertising expense   $ 56,000 $ 187,000
Patents [Member]      
Finite-Lived Intangible Assets [Line Items]      
Amortized life of patent   4 months 24 days  
Stock Options [Member]      
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]      
Shares excluded from the computation of diluted net loss per common share (in shares) | shares   2,130,000 2,440,000
Restricted Shares [Member]      
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]      
Shares excluded from the computation of diluted net loss per common share (in shares) | shares   359,000 425,000