Goodwill And Intangible Assets
 9 Months Ended
May. 01, 2016
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets
Goodwill and Intangible Assets
Goodwill
The following table shows the changes in the carrying amount of goodwill by business segment:
 
Americas    
Simple
Meals and Beverages
 
Global
Biscuits
and
Snacks
 
Campbell Fresh
 
Total    
Balance at August 2, 2015
$
775

 
$
732

 
$
837

 
$
2,344

Foreign currency translation adjustment
4

 
29

 
—

 
33

Balance at May 1, 2016
$
779

 
$
761

 
$
837

 
$
2,377


Intangible Assets
The following table sets forth balance sheet information for intangible assets, excluding goodwill, subject to amortization and intangible assets not subject to amortization:
Intangible Assets
 
May 1,
2016
 
August 2,
2015
Amortizable intangible assets
 
 
 
 
Customer relationships
 
$
223

 
$
222

Technology
 
40

 
40

Other
 
35

 
35

Total gross amortizable intangible assets
 
$
298

 
$
297

Accumulated amortization
 
(67
)
 
(52
)
Total net amortizable intangible assets
 
$
231

 
$
245

Non-amortizable intangible assets
 
 
 
 
Trademarks
 
966

 
960

Total net intangible assets
 
$
1,197

 
$
1,205


Non-amortizable intangible assets consist of trademarks, which include Bolthouse Farms, Pace, Plum, Kjeldsens, Garden Fresh Gourmet and Royal Dansk. Other amortizable intangible assets consist of recipes, patents, trademarks and distributor relationships.
Amortization of intangible assets was $15 and $13 for the nine-month periods ended May 1, 2016, and May 3, 2015, respectively. Amortization expense for the next 5 years is estimated to be $20 in the fiscal periods 2016 and 2017, and $15 in 2018 through 2020. Asset useful lives range from 5 to 20 years.