| Segment Reporting Disclosure [Text Block] |
The
Company follows ASC Topic 280 “Segment
Reporting”, which requires that companies disclose
segment data based on how management makes decisions about
allocating resources to segments and evaluating their
performance. Reportable operating segments include components
of an entity about which separate financial information is
available and which operating results are regularly reviewed
by the chief operating decision maker (“CODM”) to
make decisions about resources to be allocated to the segment
and assess each operating segment’s performance.
Three
Months Ended March 31, 2012 (Unaudited)
|
|
|
Internet
Ad.
|
|
|
TV
Ad.
|
|
|
Bank
kiosk
|
|
|
Brand
management
and
sales
channel
building
|
|
|
Others
|
|
|
Inter-
segment
and
reconciling
item
|
|
|
Total
|
|
|
|
|
US$
(‘000)
|
|
|
US$
(‘000)
|
|
|
US$
(‘000)
|
|
|
US$
(‘000)
|
|
|
US$
(‘000)
|
|
|
US$
(‘000)
|
|
|
US$
(‘000)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Revenue
|
|
|
4,345
|
|
|
|
10,369
|
|
|
|
71
|
|
|
|
150
|
|
|
|
-
|
|
|
|
-
|
|
|
|
14,935
|
|
|
Cost
of sales
|
|
|
2,092
|
|
|
|
10,344
|
|
|
|
6
|
|
|
|
96
|
|
|
|
-
|
|
|
|
-
|
|
|
|
12,538
|
|
|
Total
operating expenses
|
|
|
1,514
|
|
|
|
160
|
|
|
|
52
|
|
|
|
70
|
|
|
|
467
|
*
|
|
|
-
|
|
|
|
2,263
|
|
|
Depreciation
and amortization expense included in total operating
expenses
|
|
|
258
|
|
|
|
17
|
|
|
|
52
|
|
|
|
54
|
|
|
|
28
|
|
|
|
-
|
|
|
|
409
|
|
|
Operating
income(loss)
|
|
|
739
|
|
|
|
(135
|
)
|
|
|
13
|
|
|
|
(16
|
)
|
|
|
(467
|
)
|
|
|
-
|
|
|
|
134
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Share
of losses in equity investment
affiliates
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
(110
|
)
|
|
|
(83
|
)
|
|
|
-
|
|
|
|
(193
|
)
|
|
Expenditure
for long-term assets
|
|
|
9
|
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
9
|
|
|
Net
income (loss)
|
|
|
432
|
|
|
|
(112
|
)
|
|
|
13
|
|
|
|
(121
|
)
|
|
|
(503
|
)
|
|
|
-
|
|
|
|
(291
|
)
|
|
Total
assets-March 31,2012
|
|
|
42,061
|
|
|
|
17,206
|
|
|
|
753
|
|
|
|
5,302
|
|
|
|
16,389
|
|
|
|
(22,557
|
)
|
|
|
59,154
|
|
*Including
approximate US$16,833 share-based compensation
expenses.
Three
Months Ended March 31, 2011 (Unaudited)
|
|
|
Internet
Ad.
|
|
|
TV
Ad.
|
|
|
Bank
kiosk
|
|
|
Brand
management
and
sales
channel
building
|
|
|
Others
|
|
|
Inter-
segment
and
reconciling
item
|
|
|
Total
|
|
|
|
|
US$
(‘000)
|
|
|
US$
(‘000)
|
|
|
US$
(‘000)
|
|
|
US$
(‘000)
|
|
|
US$
(‘000)
|
|
|
US$
(‘000)
|
|
|
US$
(‘000)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Revenue
|
|
|
6,086
|
|
|
|
726
|
|
|
|
137
|
|
|
|
75
|
|
|
|
-
|
|
|
|
-
|
|
|
|
7,024
|
|
|
Cost
of sales
|
|
|
1,423
|
|
|
|
558
|
|
|
|
12
|
|
|
|
37
|
|
|
|
-
|
|
|
|
-
|
|
|
|
2,030
|
|
|
Total
operating expenses
|
|
|
1,122
|
|
|
|
153
|
|
|
|
74
|
|
|
|
97
|
|
|
|
510
|
*
|
|
|
-
|
|
|
|
1,956
|
|
|
Depreciation
and amortization expense included in total
operating expenses
|
|
|
46
|
|
|
|
20
|
|
|
|
46
|
|
|
|
64
|
|
|
|
23
|
|
|
|
-
|
|
|
|
199
|
|
|
Operating
income(loss)
|
|
|
3,541
|
|
|
|
15
|
|
|
|
51
|
|
|
|
(59
|
)
|
|
|
(510
|
)
|
|
|
-
|
|
|
|
3,038
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Gain
on deconsolidation of subsidiaries
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
229
|
|
|
|
-
|
|
|
|
229
|
|
|
Share
of earnings (losses) in equity investment
affiliates
|
|
|
-
|
|
|
|
17
|
|
|
|
-
|
|
|
|
-
|
|
|
|
(64
|
)
|
|
|
-
|
|
|
|
(47
|
)
|
|
Expenditure
for long-term assets
|
|
|
-
|
|
|
|
-
|
|
|
|
34
|
|
|
|
-
|
|
|
|
34
|
|
|
|
-
|
|
|
|
68
|
|
|
Net
income (loss)
|
|
|
3,099
|
|
|
|
31
|
|
|
|
51
|
|
|
|
(44
|
)
|
|
|
(341
|
)
|
|
|
-
|
|
|
|
2,796
|
|
|
Total
assets-March 31,2011
|
|
|
36,947
|
|
|
|
4,423
|
|
|
|
733
|
|
|
|
3,998
|
|
|
|
23,970
|
|
|
|
(23,606
|
)
|
|
|
46,465
|
|
*Including
approximate US$106,580 share-based compensation
expenses.
|