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1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Narrative) (USD $)
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12 Months Ended | 136 Months Ended | |
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Dec. 31, 2012
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Dec. 31, 2011
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Dec. 31, 2012
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| Accounting Policies [Abstract] | |||
| Advertising costs | $ 5,220 | $ 20,929 | $ 605,554 |
| Increase (decrease) in fair value of derivative instruments | 1,936,878 | (839,167) | 777,654 |
| Depreciation and amortization expense | 15,752 | 11,571 | 265,935 |
| Impairment of intangibles | $ 19,076 | ||