1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)
12 Months Ended
Dec. 31, 2012
Accounting Policies [Abstract]  
Fair Value Measurements
    Level 1     Level 2     Level 3     Total  
Fair value of Derivative Liability – December 31, 2012   $     $     $ 199,027     $ 199,027  
                                 
    Level 1     Level 2     Level 3     Total  
Fair value of Derivative Liability – December 31, 2011   $     $     $ 3,679,746     $ 3,679,746  
Property and equipment useful lives
Classification   Useful Life
Computer equipment   3 Years
Website design   3 Years
Patents and trademarks   15 Years
Earnings (Loss) per Share
   Year   Year 
   Ended   Ended 
   December 31, 2012   December 31, 2011 
           
Numerator:          
Net income (loss)  $596,245   $(2,834,811)
Interest on convertible notes   185,798    191,765 
Net income available for common shareholders   782,043    (2,643,046)
           
Denominator:          
Weighted-average shares outstanding   72,655,027    54,257,476 
Effect of dilutive securities   2,286,667     
Weighted-average diluted shares outstanding   74,941,694    54,257,476 
           
Basic earnings (loss) per share  $0.01   $(0.05)
Diluted earnings (loss) per share  $0.01   $(0.05)