EARNINGS (LOSS) PER SHARE (Details)
12 Months Ended
Dec. 31, 2013
USD ($)
Dec. 31, 2013
CNY
Dec. 31, 2012
CNY
Dec. 31, 2011
CNY
Dec. 31, 2011
Ordinary shares
CNY
Dec. 31, 2013
Ordinary shares
Numerator:            
Net loss from continuing operations $ (5,654,000) (34,229,000) (16,991,000) (11,514,000)    
Income from discontinued operations       31,977,000    
Net (loss) income attributable to ordinary shareholders: (5,654,000) (34,229,000) (16,991,000) 20,463,000    
Denominator:            
Number of shares outstanding, opening 362,102,972 362,102,972 364,813,932 385,843,484    
Weighted average number of shares issued 813,568 813,568 136,676 3,063,940    
Weighted average number of shares repurchased     (1,169,733) (6,922,907)    
Weighted-average number of shares outstanding - Basic 362,916,540 362,916,540 363,780,875 381,984,517    
Weighted-average number of shares outstanding - Diluted 362,916,540 362,916,540 363,780,875 381,984,517    
Earnings (loss) per share-Basic            
Net loss from continuing operations (in CNY or dollars per share) $ (0.01) (0.09) (0.05) (0.03)    
Income from discontinued operations: (in CNY or dollars per share)       0.08    
Basic (in CNY or dollars per share) $ (0.01) (0.09) (0.05) 0.05    
Earnings (loss) per share-Diluted            
Net loss from continuing operations (in CNY or dollars per share) $ (0.01) (0.09) (0.05) (0.03)    
Income from discontinued operations: (in CNY or dollars per share)       0.08    
Diluted (in CNY or dollars per share) $ (0.01) (0.09) (0.05) 0.05    
Consideration received from issuance of share         0  
Number of shares not used in the settlement of stock option awards           1,084,224