LONG TERM INVESTMENTS (Details)
12 Months Ended
Dec. 31, 2013
USD ($)
indicator
Dec. 31, 2013
CNY
Dec. 31, 2012
CNY
Dec. 31, 2013
PRC Fund
USD ($)
Dec. 31, 2013
PRC Fund
CNY
Dec. 31, 2012
PRC Fund
CNY
Dec. 31, 2011
PRC Fund
CNY
Dec. 31, 2013
United States Fund
USD ($)
Dec. 31, 2013
United States Fund
CNY
Dec. 31, 2012
United States Fund
CNY
Dec. 31, 2011
United States Fund
CNY
Dec. 31, 2013
Maximum
LONG TERM INVESTMENTS                        
Long term investments $ 3,543,000 21,450,000 15,136,000 $ 1,256,000 7,603,000 6,103,000   $ 2,287,000 13,847,000 9,033,000    
Additions to investment       $ 247,782 1,500,000 3,000,000 3,103,000 $ 795,000 4,814,000 3,000,000 6,033,000  
Percentage of interest held in fund                       5.00%
Number of indicators of impairment of investment 0 0