STOCK CAPITAL (Details) (USD $)
In Thousands, except Share data, unless otherwise specified
3 Months Ended 12 Months Ended
Mar. 31, 2013
Dec. 31, 2012
Amount of options, Outstanding at beginning of period 4,751,665 4,938,821
Amount of options, Granted 4,000,000 981,666
Options, Exercised 0 (1,182,606)
Amount of options, Cancelled 0 13,784
Amount of options, Outstanding at end of period 8,751,665 4,751,665
Amount of options, Vested and expected-to-vest at end of period 4,187,360 3,848,610
Weighted average exercise price, Outstanding at beginning of period $ 0.18 $ 0.168
Weighted average exercise price, Granted $ 0.29 $ 0.164
Weighted average exercise price, Exercised $ 0 $ 0.116
Weighted Average Exercise Price, Cancelled $ 0 $ 0.067
Weighted average exercise price,Outstanding at end of period $ 0.23 $ 0.18
Weighted average exercise price, Vested and expected-to-vest at end of period $ 0.18 $ 0.18
Aggregate intrinsic value,Outstanding at end of period (in dollars) $ 175,033 $ 190,067
Aggregate intrinsic value,Vested and expected-to-vest at end of period (in dollars) $ 293,115 $ 153,944