Trademark and licensing agreements: (Tables)
 3 Months Ended
Mar. 31, 2014
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of finite-lived intangible assets
    March 31     December 31  
    2014     2013  
  Trademark   $ 90,000     $ 90,000  
   Less: Accumulated Amortization     (72,375 )     (70,875 )
   Trademark, Net   $ 17,625     $ 19,125