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Trademark and licensing agreements (Details) (USD $)
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Sep. 30, 2012
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Dec. 31, 2011
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| Finite-Lived Intangible Assets, Net [Abstract] | ||||||||
| Trademark | $ 90,000 | $ 90,000 | ||||||
| Less: Accumulated Amortization | (63,375) | (58,875) | ||||||
| Trademark, net of amortization | $ 26,625 | [1] | $ 31,125 | [2] | ||||
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