|
Advertising Costs (Details) (USD $)
In Millions, unless otherwise specified |
1 Months Ended | 11 Months Ended | 12 Months Ended | ||
|---|---|---|---|---|---|
|
Jun. 07, 2013
|
Dec. 29, 2013
|
Apr. 28, 2013
|
Apr. 29, 2012
|
Apr. 27, 2011
|
|
| Advertising Costs [Line Items] | |||||
| Advertising expenses including production and communication costs | $ 41.7 | $ 282.3 | $ 465.0 | $ 440.5 | $ 368.6 |
|
Sales [Member]
|
|||||
| Advertising Costs [Line Items] | |||||
| Advertising expenses including production and communication costs | 19.4 | 86.8 | 151.1 | 151.5 | 119.0 |
|
Selling, General and Administrative Expenses [Member]
|
|||||
| Advertising Costs [Line Items] | |||||
| Advertising expenses including production and communication costs | $ 22.3 | $ 195.5 | $ 313.8 | $ 289.1 | $ 249.6 |