X0306 4/A 2019-06-01 2020-12-29 0 0000894871 theMaven, Inc. MVEN 0001754097 Edmondson Paul Taylor 200 VESEY STREET, 24TH FLOOR NEW YORK NY 10281 0 1 0 0 President, Platform Common Stock 2019-06-01 4 F 0 68321 0.45 D 865676 D Common Stock 2019-06-01 4 F 0 853 0.45 D 24390 I See footnote Common Stock 2019-09-30 4 F 0 78063 0.775 D 787613 D Common Stock 2019-09-30 4 F 0 1266 0.775 D 23124 I See footnote Common Stock 2020-02-01 4 F 0 83629 0.819 D 703984 D Common Stock 2020-02-01 4 F 0 1281 0.819 D 21843 I See footnote Common Stock 2020-06-01 4 F 0 79116 0.478 D 624868 D Common Stock 2020-06-01 4 F 0 990 0.478 D 20853 I See footnote Common Stock 2020-10-01 4 F 0 81306 0.863 D 543562 D Common Stock 2020-10-01 4 F 0 1303 0.863 D 19550 I See footnote Common Stock 2020-12-31 4 D 0 155666 0.00 D 387896 D Common Stock 2020-12-31 4 D 0 4207 0.00 D 15343 I See footnote Common Stock 2021-01-04 4 D 0 16162 4.00 D 371734 D Common Stock 2021-01-04 4 D 0 639 4.00 D 14704 I See footnote Common Stock 2021-02-02 4 D 0 16162 4.00 D 355572 D Common Stock 2021-02-02 4 D 0 639 4.00 D 14065 I See footnote Common Stock 2021-03-02 4 D 0 16162 4.00 D 339410 D Common Stock 2021-03-02 4 D 0 639 4.00 D 13426 I See footnote Common Stock 2021-06-02 4 D 0 48486 4.00 D 290924 D Common Stock 2021-06-02 4 D 0 1917 4.00 D 11509 I See footnote Common Stock 2021-07-02 4 D 0 16.162 4.00 D 274762 D Common Stock 2021-07-02 4 D 0 639 4.00 D 10870 I See footnote Common Stock 2021-08-03 4 D 0 16.162 4.00 D 258600 D Common Stock 2021-08-03 4 D 0 639 4.00 D 10231 I See footnote Common Stock 2021-09-03 4 D 0 16.162 4.00 D 242438 D Common Stock 2021-09-03 4 D 0 639 4.00 D 9592 I See footnote Common Stock 2021-10-04 4 D 0 16.162 4.00 D 226276 D Common Stock 2021-10-04 4 D 0 639 4.00 D 8953 I See footnote Common Stock 2021-11-02 4 D 0 16.162 4.00 D 210114 D Common Stock 2021-11-02 4 D 0 639 4.00 D 8314 I See footnote Options to purchase 0.5425 2018-09-13 4 A 0 100000 0.00 A 2018-10-14 2028-09-14 Common Stock 100000 100000 D Options to purchase 0.46 2019-04-10 5 A 0 E 4836402 0.00 A 2029-04-10 Common Stock 4836402 4936402 D Options to purchase 0.46 2019-04-10 5 A 0 E 362730 0.00 A 2029-04-10 Common Stock 362730 362730 I See footnote RSU 0.00 2019-05-31 5 A 0 E 933997 0.00 A Common Stock 933997 933997 D RSU 0.00 2019-05-31 5 A 0 E 25243 0.00 A Common Stock 25243 25243 I See footnote RSU 2020-12-31 4 D 0 933997 0.00 D Common Stock 933997 933997 D RSU 2020-12-31 4 D 0 25243 0.00 D Common Stock 25243 25243 I See footnote Options to purchase 0.79 2021-02-18 4 A 0 1463415 0.00 A 2022-01-01 2031-02-18 Common Stock 1463415 1463415 D RSU 2021-02-18 4 A 0 3414634 0.00 A 2022-01-01 Common Stock 3414634 3414634 D The shares were applied to the payment of withholding taxes arising in connection with the vesting of 155,666 RSA shares on June 1, 2019. Represents the closing price of the Issuer's common stock on June 1, 2019. The shares were applied to the payment of withholding taxes arising in connection with the vesting of 4,207 RSA shares on June 1, 2019. Holdings of Robin Edmondson, wife The shares were applied to the payment of withholding taxes arising in connection with the vesting of 155,666 RSA shares on September 30, 2019. Represents the closing price of the Issuer's common stock on September 30, 2019. The shares were applied to the payment of withholding taxes arising in connection with the vesting of 4,207 RSA shares on September 30, 2019. The shares were applied to the payment of withholding taxes arising in connection with the vesting of 155,666 RSA shares on February 1, 2020. Represents the closing price of the Issuer's common stock on February 1, 2020. The shares were applied to the payment of withholding taxes arising in connection with the vesting of 4,207 RSA shares on February 1, 2020. The shares were applied to the payment of withholding taxes arising in connection with the vesting of 155,666 RSA shares on June 1, 2020. Represents the closing price of the Issuer's common stock on June 1, 2020. The shares were applied to the payment of withholding taxes arising in connection with the vesting of 4,207 RSA shares on June 1, 2020. The shares were applied to the payment of withholding taxes arising in connection with the vesting of 155,666 RSA shares on October 1, 2020. Represents the closing price of the Issuer's common stock on October 1, 2020. The shares were applied to the payment of withholding taxes arising in connection with the vesting of 4,207 RSA shares on October 1, 2020. Unvested RSA shares forfeit on 12/31/2020 (pursuant to agreement between the Issuer and shareholder). Remaining shares beneficially owned after transaction are net of both a) this disposition and also b) the earlier relinquishment of shares to company pursuant to tax withholdings applied to earlier vesting of shares Repurchase of 16,162 already vested RSA shares at $4.00 per share on January 4, 2021 by Issuer pursuant to a repurchase agreement between the Issuer and shareholder Repurchase of 639 shares on January 4, 2021 by Issuer pursuant to a repurchase agreement between the Issuer and shareholder Repurchase of 16,162 already vested RSA shares at $4.00 per share on February 2, 2021 by Issuer pursuant to a repurchase agreement between the Issuer and shareholder Repurchase of 639 already vested RSA shares at $4.00 per share on February 2, 2021 by Issuer pursuant to a repurchase agreement between the Issuer and shareholder Repurchase of 16,162 already vested RSA shares at $4.00 per share on March 2, 2021 by Issuer pursuant to a repurchase agreement between the Issuer and shareholder Repurchase of 639 already vested RSA shares at $4.00 per share on March 2, 2021 by Issuer pursuant to a repurchase agreement between the Issuer and shareholder Repurchase of 48,486 already vested RSA shares at $4.00 per share on June 2, 2021 by Issuer pursuant to a repurchase agreement between the Issuer and shareholder Repurchase of 1,917 already vested RSA shares at $4.00 per share on June 2, 2021 by Issuer pursuant to a repurchase agreement between the Issuer and shareholder Repurchase of 16,162 already vested RSA shares at $4.00 per share on July 2, 2021 by Issuer pursuant to a repurchase agreement between the Issuer and shareholder Repurchase of 639 already vested RSA shares at $4.00 per share on July 2, 2021 by Issuer pursuant to a repurchase agreement between the Issuer and shareholder Repurchase of 16,162 already vested RSA shares at $4.00 per share on August 3, 2021 by Issuer pursuant to a repurchase agreement between the Issuer and shareholder Repurchase of 639 already vested RSA shares at $4.00 per share on August 3, 2021 by Issuer pursuant to a repurchase agreement between the Issuer and shareholder Repurchase of 16,162 already vested RSA shares at $4.00 per share on September 3, 2021 by Issuer pursuant to a repurchase agreement between the Issuer and shareholder Repurchase of 639 already vested RSA shares at $4.00 per share on September 3, 2021 by Issuer pursuant to a repurchase agreement between the Issuer and shareholder Repurchase of 16,162 already vested RSA shares at $4.00 per share on October 4, 2021 by Issuer pursuant to a repurchase agreement between the Issuer and shareholder Repurchase of 639 already vested RSA shares at $4.00 per share on October 4, 2021 by Issuer pursuant to a repurchase agreement between the Issuer and shareholder Repurchase of 16,162 already vested RSA shares at $4.00 per share on November 2, 2021 by Issuer pursuant to a repurchase agreement between the Issuer and shareholder Repurchase of 639 already vested RSA shares at $4.00 per share on November 2, 2021 by Issuer pursuant to a repurchase agreement between the Issuer and shareholder Vesting 1/36 monthly. Vesting is a combined overlay of Time-based, Stock-Price-based, and Stock-Listing-based conditions. Time-based vesting is 1/3 vest after 1 year, with the balance monthly over next 2 years. Stock-Price vesting is a potential downward adjustment to the otherwise Time-based vested shares, where such adjustment is based on the rolling 45-day Volume Weighted Average Price set against specific price targets. Stock Listing vesting means that no otherwise Time-based and Stock Price-based vested shares are actually deemed as vested unless the Issuer's common stock is listed on a national securities exchange registered with the Securities and Exchange Commission under Section 6 of the Securities Exchange Act of 1934. The ability to exercise is subject to both: i) vesting conditions (2) and ii) the Issuer's Board of Directors approving a requisite increase in authorized shares of common stock, after the date the grant was issued, that would apply to this grant. 1/6 vest on 6/1/2019 and 1/6 vest every 4 months thereafter (10/1/2019, 2/1/2020, 6/1/2020, 10/1/2020, and 2/1/2021). The ability to exercise is subject to the Issuer's Board of Directors approving a requisite increase in authorized shares of common stock, after the date the grant was issued, that would apply to this grant Each RSU represents a contingent right to receive 1 share of the Issuer's common stock. RSU shares were forfeit without having vested on 12/31/2020 (pursuant to agreement between the Issuer and shareholder). 1/3 of the shares associated with the Option will vest on January 1, 2022; with the balance of the shares vesting in a series of twenty-four (24) successive equal monthly installments thereafter. 1/3 of the RSUs will vest on January 1, 2022; with the balance of the RSUs vesting in a series of twenty-four (24) successive equal monthly installments thereafter. In addition, the RSUs' vesting will accelerate in accordance with the terms of Participants employment agreement with the Company. /s/ Paul Edmondson 2022-01-21